Influencer
TEXAS CHICKEN
Texas Chicken, the famous fried chicken brand of the United States, presents Thai food through a new and unique combination. Between the big crispy chicken with tender meat and the delicious spicy taste of Thai people's mouth, so that everyone can really taste the spicy taste that is strong to the core, a new menu is born, Jiao Bomb.
CHALLENGE
To dip, to spread, to mix, any way is clear, every spicy taste, the spicy taste of Texas Chicken. Everyone can review, but to have fun and experience, we have to create a mission.
Through the concept of the mission to create a trial, let the consumer receive new excitement and new experience with the product to be inspired to do the same mission.
SOLUTION
By choosing KOL Foodie that expresses and helps to spread out the campaign. Send it to the mediums, which is a social media platform that is popular and fits the lifestyle of the target group on Facebook, Instagram, YouTube, and TikTok. Let people have fun eating with new missions. They can dip, they can cook, they can fry that suit their style.
Results
Final Approach
As results, the mission help to increase the campaign's social impact. With 6.4 million impressions, and this tactic made the performance of the campaign up to 678.77%. Counting as a new dimension of eating fried chicken that is both fun, delicious and enjoyable.
Impression
6.4M
Reach increase
678%